About Us

Hi, I am Bhakti Soni, the heart, and hands behind PlushbyB a brand born from a deep love for creativity and a desire to change the beauty industry. Growing up, I always felt a disconnect between mainstream beauty products and the unique needs of Indian skin. I noticed a lack of vegan, cruelty-free, and handcrafted options that truly catered to our diverse complexions. That is when I decided to bridge that gap and launch PlushbyB, a brand that celebrates beauty in its most authentic form.
PlushbyB is more than just a beauty brand it is a movement to redefine beauty standards. We believe that beauty is about feeling good inside and out, embracing your natural self without the pressure of filters or unrealistic ideals. Our product line, which includes nourishing lip glosses, lip and cheek tints, lip scrubs etc is carefully crafted to complement Indian skin tones. Every product is vegan, cruelty-free, and handcrafted with love, using ingredients that are safe for both adults and kids.
Our brand philosophy is simple: real beauty, actual results. At PlushbyB we don’t believe in editing out imperfections. Instead, we celebrate them. All our images are unfiltered and unedited, showcasing how our products enhance natural beauty. We are proud to offer a range of shades that flatter every skin type, making sure everyone feels included.
As a woman-owned business, I am committed to providing eco-conscious, ethically produced beauty solutions that prioritise quality and inclusivity. PlushbyB is for those who want to feel beautiful without compromising on their values. With every product, I hope to inspire confidence and a fresh perspective on beauty that embraces authenticity. Welcome to the PlushbyB family, where beauty is real, raw, and for everyone.